SOLD! For $40,000…
Well, the auction for ad time on Rocketboom has officially closed at $40,000. This translates to CPMs of about $40, which is higher than many videobloggers were expecting but slightly lower than what Rocketboom themselves were expecting ($50-150).
In an interview on the Business Week podcast yesterday, Andrew Baron of Rocketboom said:
“From everything we’ve been hearing from all different kinds of authorities on the matter, it’s basically a high CPM. Much higher than a popular show on television because of all the additional benefits that the advertiser gets through having commercials online such as the site can be interactive, they continue to exist after they’ve been played, they’re archiveable and searchable…”
Baron gives a few other reasons for the high CPMs as well, stating that the audience is targeted, trackable and international.
Well, all I can say is congratulations to Rocketboom for the success of their auction!