This is one of the greatest advertising campaign for vegetarianism yet… it makes me want to become a vegetarian for National Vegetarian Week (next week), but alas, I am Anemic… so it probably wouldn’t be such a great idea.
From The Independent:
In the best double entendre traditions of British humour, the Vegetarian Society is aiming to shed its outdated image of bearded, sandal-wearing non-meat-eaters with a suggestive advertising campaign built on sexual imagery.
The nudge-nudge, wink-wink film of people handling vegetables in a provocative way aims to encourage consumers to try an alternative to their traditional meat and two veg. It poses the question: “Can you keep it up for a week,” encouraging non-vegetarians to try shunning meat for seven days.
And, in keeping with the majority of pornographic imagery these days, the 30-second film is only available on the internet. The “gastroporn” film became an “in-joke” among members of the British Vegetarian Society after being screened in a selection of cinemas, prompting its posting on the internet to coincide with National Vegetarian Week which runs from 23 May until 29 May.
Set in a steamy kitchen, the film begins with a ripe melon being groped by a man’s hand. It then shows a women’s fingers fondling a banana and goes on to feature a number of provocative poses with vegetables, before finishing with white rice droplets shooting into the air followed by a wilting asparagus, juice dripping from its head.
So, I used to be one of these people… and I’m still a vegetarian at heart. I still refuse to eat baby animals but I can’t resist such meats as chicken, bacon and smoked meat… mmm… so I guess I’ll just have to follow the PETA ‘I’d-rather-go-naked-than-wear-fur’ strategy. The only trouble with that is that I wear leather and bought a rabbit skin fun stoll last year… sorry cute little bunnies!!! Oh well, perhaps I’ll opt for going veggie next week to support the cause…